MAHIMA SASHANK
RESOURCE MOBILISATION
EXPANDING CAPABILITIES
THE MICA
FALL CAMPAIGN
THE MICA FALL CAMPAIGN
ABOUT
The Mica Fall Campaign by Terre des Hommes Netherlands was a Dutch fundraising initiative launched in Fall 2021 to support a project addressing child labour in the mica mines of Jharkhand, India.
My role involved gathering communication materials and supporting their transformation into ad films, posters, and donor mailers. The campaign was filmed on-site in Koderma and Giridih, Jharkhand, highlighting stories of urgency.
It gained significant visibility when featured as an episode in the Christmas Show on Max Netherlands, reaching over 1 million viewers. Rolled out over two months, the campaign targeted Dutch audiences and successfully raised awareness and support for the cause.
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Campaign Poster
Campaign Video Ads
Featured for my work as part of the campaign
OUTCOMES
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The campaign raised close to 237000 EUR through individual giving.
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CHILDREN GOOD CAMPAIGN
ABOUT
The GOOD Phase 2 Campaign (2022) by Terre des Hommes Netherlands was a fundraising initiative targeting existing Dutch institutional donors of the GOOD project (Getting Out of the Devadasi System), which combats child sexual exploitation rooted in the Devadasi practice. The aim was to scale up contributions for the project’s second phase (2022–2025) by showcasing the impact of Phase 1 (2019–2022).
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I led donor engagement strategy and created impactful communication materials, including a detailed report and handmade items from children—cards, purses from skill training, and a scrapbook documenting their growth. Over 500 purses and cards were shipped to the Netherlands, deeply moving donors, many of whom displayed the children’s work in their homes. The three-month campaign, supported by a video presentation, successfully raised €282,000 (₹2.4 crore) from 16 donor foundations.
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Scrapbook made by the children for the donors - This is one of the 108 Children's Clubs formed by the project
Handmade purses and cards for donors by the children whom they supported.
OUTCOMES
The campaign was a success and it raised around 282,000 EUR (2.4 crore INR) for 2022-2023.
CORPORATE
SOCIAL RESPONSIBILITY
WORK
Under corporate social responsibility, I have extensive experience in donor relations, engagement, events, fundraising pitches, networking, and donor intelligence. I have worked with major corporate donors including L’Oréal, Ernst & Young, Mercedes Benz, Reliance Foundation, Nivea India Pvt. Ltd., Kinara Capital, Wipro Cares, and Byju’s, managing an average funding portfolio of INR 75 lakhs (EUR 80K) per donor.
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I played a lead role in mobilising partnerships with L’Oréal, Wipro Cares, and Byju’s—handling interactions from cultivation to securing funds, donor reporting, and long-term engagement. My approach focuses on aligning donor priorities with organisational objectives to build sustainable collaborations. With Reliance Foundation and Nivea, I managed branding and visibility campaigns, while for others, I focused on donor reporting. I also bring experience in donor mapping, intelligence gathering, and due diligence processes for funding applications.
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Due to privacy reasons with the organisations, I cannot share pitch presentations to donors or donor reports on a public platform. If you would like to see some, please email me at mahima.sashank@gmail.com
A skill training course for girls vulnerable to exploitation funded by the CSR wing of Kinara Capital
INSTITUTIONAL
FUNDING
WORK
In terms of institutional funding, I have worked with institutions such as the Dutch Ministry of Foreign Affairs, The International Labour Organisation, Comic Relief UK, Societe Generale and few other Netherlands based funding organisations.
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My role in this domain has been that of working on calls for proposals, preparing pitches, working on promotional materials as well as donor reporting. I have also worked on identifying calls for proposals, donor mapping, donor intelligence and due diligence for applications.
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Under institutional funding, I have worked with a project portfolio with an average of around INR 2 crore (USD 200K) per donor for a stipulated project period.
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A proposal I wrote for Societe Generale was accepted and the organisation funded an E-tab programme for digital learning supporting over 3000 vulnerable girls.
RETAIL
FUNDRAISING
WORK
With respect to retail fundraising or crowdfunding, I have worked with both national and global platforms such as Give India, B1G1, Benevity Causes, Ketto, Razor Pay and other individual donor platforms to raise resources from multiple individual donors.
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My work has included due diligence for platform registration, updating the portals as well as strategising and launching fundraising initiatives. I have also worked on resource mobilisation funds tracking and submitted it to the project teams for effective utilisation. Our team won various incentives in the fundraising contests and we also engaged donors by giving them incentives during the holiday season.
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In a span of three years, I have been instrumental in raising over INR 45 lakhs (EUR 45K) under multiple fundraisers on crowdfunding platforms with a total donor database of over 400 donors.
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The visibility of these fundraising efforts, improved the SEO standing
of the organisation on digital media and made way for further fundraising opportunities and partnerships, specifically during
COVID-19.
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Amounts raised on two different fundraising platforms
A social media crowfunding campaign raised close to
3 lakh INR (3600 USD) from Feb-March 2021.